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T-Mobile
Home Internet

Ever eavesdropped on a conversation but totally missed the context?

Most people didn't realize T-Mobile offered home internet. So we sparked conversation with a campaign centered on people "gossiping" about their internet—while curious eavesdroppers try to uncover the tea. Classsssic misdirect.

Associate Creative Director • OLV • Social

TMO_HSI_RVL_DinerDish_Loyalty_YouTube_EL_16x9_v14_Agency.mp4
TMO_HSI_RVL_Garage_YouTube_EL_16x9_v09_Agency.mp4
TMO_HSI_RVL_SidewalkSip_Setups_YouTube_EL_16x9_v17_Agency.mp4
TMO_HSI_RVL_WatchParty_YouTube_EL_16x9_v12a_Agency.mp4

The campaign performed so well that we later extended it with two new spots, primarily focused on the shockingly fast speeds of T-Mobile 5G Home Internet.

TMO_HSIRVLRefresh_Barbershop_YT_Consideration_Motion_1920x1080_EL.mp4
TMO_HSIRVLRefresh_Fastest_Nextdoor_Awareness_V1_Motion_1920x1080_EL.mp4
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